CMC at the HBA Global Expoin New York
The annual cosmetic trade show HBA Global Expo took place from the 19th of June till the 21st of June. With 17.000 visitors in 3 days it is one of the events in the USA.
For the first time the CMC Consumer Medical Care GmbH participated and follows its strategy to sell their high quality products in the North American market. The CMC was represented at the Europe Pavilion. The main focus on the booth was the impregnated make-up remover and cleansing pads based on the patented PurePlus microfiber technology. The nonwoven PurePlus cleanse the skin pore deep and is thereby especially soft to the skin. Besides we presented our new wet wipes product range based on 100% natural cotton. The exfoliating pads enjoyed enormous popularity. The 3-in-1 effects of the exfoliating pads, make-up removal, exfoliating and cleansing met the interest of the expert audience.
The advantages of our PurePlus technology in comparison to conventional make-up remover products were as well the focus of the presentation „Cotton Wool Pads - Product Innovations as an Answer to New Challenges", held by Sandra Imhof, Marketing Manger Cosmetics.
This year the CMC will also exhibit at the Beyond Beauty in Paris (10th of September till 12th of September 2012) and the InterCHARM in Moscow (24th of October till 27th of October 2012).
We are looking forward to welcoming you!