We care about innovation – recognizing market needs and setting new trends
The constant search for answers to market needs and the conversion of these into new products goes without saying for us. We are not content to seize upon existing trends, but rather we actively set new trends. This led for example to the development of a new generation of cotton pads, which, thanks to their patented Pureplus technology, combine superior cleaning performance with a particularly soft feeling to the skin.
The innovations are not limited to the products, they also continue into the individual packaging design. Development is carried out in close cooperation with our customers, so that together we arrive at tailored solutions.
This strength of innovation is made possible by a dedicated team of developers, who convert new ideas into high-quality products at the CMC premises. The market potential of these is assessed through panel tests with external partners. Here it goes without saying, that the quality of the products is checked by means of extensive tests in accordance with international standards and specific customer requirements, both internally and at leading test laboratories, so that the products can meet the growing quality awareness of consumers.