CMC Consumer Medical Care GmbH

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Review Cosmoprof Bologna 2012

From 9 to 12 March, 175,703 visitors flocked to the Cosmoprof Bologna, the world's largest beauty trade fair. 2300 exhibitors from around the globe presented the latest trends and interesting new developments.

Once again, CMC Consumer Medical Care made use of this platform to introduce their latest product innovations. Alongside make-up removal and cleansing pads based on new "Pureplus" microfibre technology, the presentation focussed on the latest wet wipes to join the product range. Moist baby wipes, cosmetic wipes and intimate wipes were all exhibited. "The expansion of the product portfolio to include wet wipes underlines the significance of CMC as a professional and comprehensive partner in the beauty industry and as the fleece specialist in the market," explains Dr Peter Krüger, Director of the Cosmetics Business Unit.

The moist baby wipes, made from 100 % cotton, evoked particular interest from the trade visitors at the fair. This reflects the current market trend towards natural fibres such as cotton for babies' sensitive skin. "The new generation of wipes made from cotton is characterised in particular by a very high, even fibre density, with a low basis weight, making the wipes more efficient than comparable products from competitors," comments Angela Römpp, Technical Service Manager.The moist baby wipes, made from 100 % cotton, evoked particular interest from the trade visitors at the fair. This reflects the current market trend towards natural fibres such as cotton for babies' sensitive skin. "The new generation of wipes made from cotton is characterised in particular by a very high, even fibre density, with a low basis weight, making the wipes more efficient than comparable products from competitors," comments Angela Römpp, Technical Service Manager.

This year, CMC GmbH will also have its own stands at PLMA in Amsterdam, Beautyworld Middle East in Dubai, HBA Global Expo in New York, the CREATIVE Beyond Beauty in Paris and Intercharm in Moscow.