CMC Consumer Medical Care GmbH


PLMA 2012 review

For the third year running, the CMC Consumer Medical Care GmbH exhibition stand was a great success. The PLMA's "World of Private Label" trade fair was held in Amsterdam from 22/05 to 23/05 of this year. It attracted more than 3600 exhibitors from the following sectors: super/hypermarkets, discounters, department stores, chemists, DIY supermarkets and wholesalers, as well as importers and exporters.

The focus of this year's stand was the company's own Research and Development Department. Under the banner "Faces of innovation" the continuous development of new and existing products at CMC GmbH was celebrated.

The "Pureplus" theme, introduced last year, was also picked up once more, in order to showcase the numerous benefits of our pads - such as their cleaning performance, softness, resilience when wet, elasticity and low linting quality.

The backdrop panel of the stand highlighted the technical properties of Pureplus.

To sum up, CMC GmbH can look back on a successful appearance at the PLMA for the third year in succession. The stand was consistently busy, with staff engaged in intensive discussions with international visitors. CMC is already looking forward to the PLMA 2013.